Interactive Broadcast API
The ability to broadcast the transmission of events over the internet allows broadcasters to reach potential audiences they may not otherwise have had access to. End users understand that their role in the process is to click play and enjoy the stream.
However, Maestro is planning to release a new broadcasting API intended to allow enterprise live streamers the ability to engage their audiences and gather data insights in a way that hasn’t been achieved before now.
Maestro CEO Ari Evans told The Scope Weekly in an exclusive interview “We empower rights holders to own their own audiences and create assets they control.”
Maestro was made specifically to create a two-way dialogue between broadcasters and their fans. Aiming squarely at an interactive future for streaming, the intention for the API is to help broadcasters build stronger relationships with audiences by offering a range of real-time engagement tools.
Maestro was founded in San Francisco in 2015 by CEO and founder Ari Evans. The company has now moved its headquarters to Culver City in Los Angeles. Prior to launching Maestro, Evans had a strong history of working with other online gaming and media giants, developing groundbreaking strategies that have since penetrated the gaming industry.
“We currently have 25 active clients and have worked with over 75. Some clients stream regularly while others stream infrequently or once-ever,” Evans told The Scope Weekly.
Some of the major brands already working with Maestro include PlayStation, Microsoft, Pokemon, ESL, Capcom, Coachella, Warner Bros, and The Grammys. The company is also increasingly moving into new verticals.
How Will the API Work?
The objective of the broadcasting API is to engage audiences to take action at key moments throughout a broadcast. For example, they may be asked to take action on a poll, commerce offers, contests, trivia, or offer feedback on the broadcast they’re watching.
The interactive API could also potentially be used to display real-time Tweet responses, show in-game data, display live sports statistics alongside the stream, or to display a visualization of the emotional sentiment of recent chat messages.
The platform also offers administrators the ability to automate some of their efforts when creating a broadcast. The API provides the dynamic experience the broadcaster wants to deliver to end users with the advantage of reduced manual administrative burden.
Evans told The Scope Weekly: “We use websockets to enable real-time interaction, React for the front-end, Node for the backend, and Google Cloud Platform–namely BigQuery to power our analytics.”
For enterprise live streamers, the ability to better understand their audience, capture robust analytics, and to take advantage of monetization opportunities through the Maestro broadcasting API is mind-boggling.
Streaming broadcasters can use the information gleaned from the API to help them develop stronger on-demand video strategies.
The Future of Maestro Broadcast API
The developers behind the Maestro broadcast API are focused on developing their white-label platform to work with the eSports and gaming market. The intention is to focus on giving teams, publishers and leagues the ability to interact with audiences through the live streaming API.
When asked where he saw the future of Maestro heading, Evans said “We will continue to grow within gaming/eSports which is our main focus while we expand into new markets: sports, music, fashion, beauty, food, etc. The plan is to expand our value chain to offer full services to customers no matter what their needs are around on-demand and live video.”
The broadcast API also forms an important foundation for the company’s future plans to build AIs designed to optimize engagement on a personalized level to each viewer.