Launched February 2018, Presari is a Kennewick, Washington-based startup focusing on legitimizing internet results for online research through an IT platform that filters optimal results.
The Information Technology platform allows specialized forms of that research through the entering of specified keywords, coupled with three menus offering access to differing search engine formats. These include general search engines like Google and Bing, to social media like Facebook and Twitter, to specified news and media outlet destinations like Associated Press and NPR. All of these options can be used concurrently, depending on the user’s research, and the results ranked able to be compared per search engine.
Journalists, Researchers and Marketing Agencies’ New Best Friend
Presari is notable for boasting a growing number of sources, currently totaling 1,240. All of them are handpicked and curated by Paul J. Krupin, its CEO, founder, and former federal environmental scientist and attorney. As Krupin stated to The Scope Weekly in an exclusive interview, the goal of the platform is the same as what makes it stand out. “I think anyone who is frustrated by searching and is in the business of seeking and utilizing knowledge to make real-time decisions will find Presari useful,” he said. “I hope to carve a niche in the e-learning sphere since more learning is done electronically than any other way.”
In contrast to similar, multi-faceted search engines like DogPile, DuckDuckGo, and Addict-o-matic, Presari is one step further down the technological line. While many search engines themselves depend upon algorithms for scanning indexed sites, Presari takes the typical place of such systems’ users, sending the queries itself to the search engines selected.
All this is part of creating a better, faster ability for users to access, assess, and incorporate data relevant to their internet searches. Hoping to attract the public at large looking for a better shopping experience, a free version of the program is available for the average consumer. In our opinion, it is unlikely Presari will be a true competitor to Google and Bing with consumers, given its considerably elaborate features and its learning curve. However, for students and teachers, people in government and business, journalists looking for sources and scientific and medical researchers looking to dig deeper, and those in marketing seeking to evaluate the success of their campaigns, a search platform like Presari could easily be exactly what they have been looking for and need.
“Google and Bing, as well as other media rely on advertising as their revenue source,” says Krupin. “I will not add any more advertising to what people see. While Presari does let you access and search these sites, it is designed to help people avoid the ads and focus selectively on high quality and authoritative sources directly.”
So how is Presari monetized?
Presari offers to its users various subscriptions packages ranging from 12 to 36 dollar annual memberships. A solo membership for 12 dollars is aimed towards an individual profile, including full access to the program, unlimited shared search capability, and a 100 saved search limit. The top membership choice, requiring the 36 dollars yearly fee, allows a 500 saved search limit in addition to team bulletins and logo branding and is aimed towards sales and team management profiles.
Krupin has turned down financial offers from venture capitalists and other third parties interested in acquiring it and focuses instead on further developing the technology. “I prefer focusing on creating and delivering value so good other people do the marketing for us,” he said, adding, “Through Presari I’d like to build a network of knowledge seekers and social justice activists, a diverse global community of students, teachers, and knowledge workers, and a core team of educational e-learning evangelists motivated and dedicated to growing, sharing, and evolving the techniques, technology, and capabilities available.”
Photos: courtesy of Presari.
Full disclosure: Please note that The Scope Weekly received a small donation to objectively review this platform. All thoughts and opinions are our own.
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