Although 2020 has been a tough year for some entrepreneurs, others have spotted opportunities.
In June 2020, three New York entrepreneurs teamed up to launch Paint and Sip LIVE, a Startup that offers virtual painting classes with live DJs, the only of its kind.
Faced with the global pandemic, Mike Wills, Jr., Constance McLeod-Wills, and Sharon Urena understood that people crave meaningful social interactions. The trio set out to develop an activity that enriches people’s lives while keeping them safe at home, socially distancing.
What’s the difference between Paint and Sip LIVE and other online art classes?
Other online painting classes teach you how to paint, but Paint and Sip LIVE teaches you how to paint in a party-like atmosphere featuring live music and a professional DJ.
While most painting classes tend to operate in a quiet and studious atmosphere, Paint and Sip LIVE brings home the party. Classes feature step-by-step painting instructions of a photographed scenery and are led by a professional artist while a live DJ plays the hottest tunes. Each week, the company hosts theme nights such as Caribbean Fridays, R&B Sundays, and HipHop Saturdays. Even Halloween paint parties!
Wills, an experienced entrepreneur who has launched and exited multiple startups, knew there was potential:
“The mix between an activity, like painting, and music has been a winning combination for Paint and Sip LIVE,” said Wills to The Scope Weekly. “Some of our guests are looking for a date night. Others are looking for a productive activity with kids or friends. We host a party while teaching genuine painting skills.”
Urena, a professional painter, welcomed the opportunity to share her knowledge.
“For me, it’s so much more than a business. It’s an opportunity to help people who may never have picked up a paintbrush to develop a creative mind,” said Urena.
About the team
Mike Wills and Constance McLeod-Wills, a husband-wife team, bring very different skills to the table. Over the last decade, Mike Wills, Jr. co-founded three New York City cleaning services, growing the businesses to earn $3+ million per year in revenue. He also co-founded a credit repair service that was once the fastest-growing credit repair company in the country, with revenue rising 500% in four months. McLeod-Wills brings her years of project management experience for the City of New York to the table.
Sharon Urena is an accomplished designer serving as the Art Director of Paint and Sip Live, using her experience from the Parsons School of Design to guide and inspire the participants.
McLeod-Wills said, “Most of our attendees have zero or limited painting experience. They’re looking for a fun and productive night for birthdays, family events, and date nights.”