Clio Music, the global competition celebrating the visceral power of music to connect consumers and brands, today announced the winners of the 2022 Clio Music awards. The program, which recognizes excellence in music marketing and the use of music in advertising across 27 mediums, awarded four Grand Clio Music trophies as well as an array of Gold, Silver and Bronze statues for a total of 260 awards granted to a mix of music publishers, labels, artists and agencies.
At a live ceremony hosted by Grammy-nominated artist Yola, the 2022 Clio Music Awards presented by Pepsi took place tonight at The Mercy Lounge in Nashville, TN and featured performances by Breland, Lily Rose and more. Adam Harter, Senior Vice President, Media, Sports & Entertainment at PepsiCo was on hand to present the 2022 Clio Music Legend Award presented by Pepsi to Mary J Blige. In a virtual speech, Blige said: “I really, really am grateful for this award and I want to thank god for just always showering these blessings on me and taking me by surprise.” Renowned media executive, author, and justice activist Jason Flom later took the stage to accept the 2022 Clio Music Impact Award for his work with The Innocence Project and numerous criminal justice reform organizations.
The Grand Clio Music Awards, the competition’s highest honor, were awarded to four pieces of work that the Clio Music jury selected as head and shoulders above the rest of the year’s submissions. These winners were announced on stage, with representatives from each entrant on hand to accept the award.
The 2022 Grand Clio Music Awards went to:
· Film/Video: “Sonho” by AKQA & Stink Films for Nego Bala
· Partnerships & Collaborations: “DojaCode” by RCA Records for Girls Who Code x Doja Cat
· Social Good: “Teenage Dream” by BBDO NY for Sandy Hook Promise
· Use of Music in Trailers/Teasers: “Made For Love Trailer” by Phoenician Order Music for HBO
Clio Music Awards were also given out on stage for Label of the Year, Music Publisher of the Year, and Agency of the Year. These winners were determined by identifying the entrants with the most statue points earned for work submitted across all medium types.
The 2022 Clio Music Of The Year Winners are:
· Agency of the Year: BBDO NY
· Label of the Year: Republic Records
· Music Publisher of the Year: Kobalt Music Publishing
Additional highlights from the show included a segment featuring Katelyn Meola, Senior Brand Marketing Manager at Pepsi, who outlined the deeply rooted role music has played in Pepsi’s brand legacy. Rustom Dastoor, Senior Vice President Consumer Marketing, North America at Mastercard was also on hand to present the new Sonic Branding medium and give details on Mastercard’s own sonic branding initiatives.
Sponsors of the event included Pepsi, Mastercard, Verizon and Columbia Care. A full list of 2022 Clio Music winners can be viewed at Clios.com/music.
Clio is the premier international awards competition for the creative business. Founded in 1959 to celebrate creative excellence in advertising, Clio today honors the work and talent at the forefront of the industry in a variety of specialized fields, including: sports, fashion, music, entertainment, and health. As a leading authority on the diverse and ever-changing creative landscape, Clio celebrates creativity 365-days-a-year via its global ad database Ads of The World and its content platform Muse by Clio.
About Clio Music
Built on Clio’s enduring reputation for recognizing the most creative and culturally relevant marketing and communications, Clio Music celebrates the visceral power of music to connect consumers and brands around the world. The program was introduced in 2014 to award the creative contributions of the marketers and communicators that propel the industry forward, inspire a competitive marketplace of ideas, and foster meaningful connections within the creative community.
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complimentary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com.